Writing for Advertising and Public Relations

(COM 310 / ENL 313). 4 hours; 4 credits. Develops skills in techniques of developing Concepts and writing copy for advertising in print and other media, and public relations material such as press releases, newsletters, brochures, and publicity material. The course focuses on advertising, public relations, and other corporate communications tools in terms of their target audience, message, and effectiveness, as well as the channels of communication. Students will be assigned a number of writing projects such as copywriting, concept development proposals, press releases, and newsletter articles. Prerequisite: COM/ENL 277 or COM 204 or COM 205.

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