History and Theory of Advertising and Public Relations
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Overview
Subject area
COM
Catalog Number
332
Course Title
History and Theory of Advertising and Public Relations
Department(s)
Description
The history of advertising and public relations in the United States. This course explores theories regarding their implications in relation to media institutions, politics, public opinion, society, and culture.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
4
Maximum Units
4
Academic Progress Units
4
Repeat For Credit
No
Components
Name
Lecture
Hours
4
Requisites
012475